At the roots
Women and heritage
Behind our raw materials are women. Not as employees in a supply chain, but as entrepreneurs, craftsmen, mothers and bearers of knowledge passed down through generations.
Relationships before volume
It is the people who have created Nuni.
When we started Nuni, we made our first purchase of about a ton of shea butter. Today, we work with over 20 tons of shea butter and black soap every year and over the years have built long-term collaborations with women's cooperatives in Ghana and Morocco.
But for us, growth has never been about tonnes and containers. It has been about relationships. That is what created Nuni.
The woman's gold The shea butter creates opportunities for financial independence.
For many years, we have worked closely with the women behind our raw materials. Women like Nafiza, Mukarima and Hafsa, who have told about their families, their dreams, their community and their work. During the days under the shea trees, work is mixed with conversation, laughter, friendship and everyday life.
Previously, they often had to sell the shea butter on the market, which both took a lot of time and gave significantly lower margins. Today, they are in a stronger position, with better conditions for a more sustainable and independent livelihood.
Ownership remains with the women.
The women run their businesses themselves. They organize their work, set their own prices and make their own decisions.
For us, it has always been important that they retain ownership of their craft and their operations. We do not see ourselves as owners or managers of their work, but as a long-term customer and partner.
Repeat purchases make a difference.
What we contribute is recurring and larger purchases. Over the years, these purchases have made it possible for businesses to grow, for more women to be involved in production and for new forms of female entrepreneurship to emerge around the raw materials.
Today, we not only collaborate with the women who produce the shea butter, but also with women who further refine the raw materials into our own products and innovations that we then buy in.
The same philosophy, from Ghana to Morocco.
In the same way, our collaborations in Morocco have grown through relationships. Through repeated visits, conversations and a shared respect for the craftsmanship behind the raw materials.
Whether it's shea butter from Ghana or argan oil from Morocco, our philosophy is the same: to honor the people behind the raw materials and let them continue to own their knowledge, their businesses and their future.
We believe in something else.
In a world where everything is becoming more standardized and mass-produced, we believe in something else. By inheritance. On crafts. On self-determination. On long-term relationships. That the people behind the raw materials are as important as the raw materials themselves.
It is these relationships that we want to make visible. Not just to tell where the products come from, but to honor the women, knowledge and entrepreneurship behind them.
From raw material to home
The circle closes with you.
The circle closes with you who have these products at home. Every jar, every soap and every drop bears traces of people, knowledge, work and relationships.